Comparison

    MacroFuel vs. Foodzilla
    for Macro Coaches

    Foodzilla is feature-rich and broad. MacroFuel is focused, with active clients included on every plan. Here's how to choose.

    Foodzilla is a comprehensive nutrition platform with wearable integrations, AI food photo logging, and a wide feature set. MacroFuel is laser-focused on macro-based meal planning for coaches. The biggest difference? Pricing. Foodzilla charges per-client on top of a base price — MacroFuel includes a block of active clients in every plan, with a small add-on rate beyond it.

    Feature Comparison

    FeatureMacroFuelFoodzilla
    Macro-Based Planning
    TDEE Calculator
    AI Meal SuggestionsPartial
    AI Food Photo Logging
    Wearable IntegrationsFitbit, Apple Health
    Branded PDF Export
    Multi-Coach Support
    Client Portal / AppMobile portal + PDF
    Live Chat Support
    Per-Client FeesNoneYes
    Pricing (entry)From $29/mo$49/mo + per client
    Active clients included5 / 15 / 50 by planAdditional cost

    Where Foodzilla Shines

    • Wearable integrations with Fitbit and Apple Health for tracking
    • AI-powered food photo logging for client check-ins
    • Built-in client app with messaging and progress tracking
    • Live chat support for quick issue resolution
    • Broader feature set covering more of the coaching workflow

    Where MacroFuel Wins

    • Predictable pricing — active clients included on every plan, no surprises
    • More focused on macro coaching without feature bloat
    • AI assistant (Max) specifically designed for macro-matched meal suggestions
    • Lower total cost as your client base grows
    • Bodybuilding-specific features like carb cycling and phase templates
    • 14-day free trial to test the full workflow

    Choose Foodzilla if...

    You want wearable data integration, AI food photo logging, and a full client app with messaging. You're okay with per-client pricing and want a broader platform that covers more of your coaching workflow beyond just meal planning.

    Choose MacroFuel if...

    You want simple, fast macro meal planning without cost surprises. You charge for nutrition coaching and need predictable pricing that doesn't eat into your margins as you add clients. You think in protein, carbs, and fat — not micronutrients.

    Frequently Asked Questions

    How does pricing compare between MacroFuel and Foodzilla?

    MacroFuel plans include active clients up front: Starter $29/mo (1 coach, 5 active clients, extra clients $4/mo), Solo $59/mo (1 coach, 15 active clients, extra clients $3/mo), Pro $119/mo (3 coach seats, 50 active clients, extra clients $2/mo). Extra coach seats are $20/mo on every plan and archived clients never count. Gym / Team pricing is custom. Every plan starts with a 14-day free trial — no credit card required. Foodzilla charges a base price plus per-client fees, which means your costs grow with every new client.

    Does MacroFuel have a client app like Foodzilla?

    MacroFuel gives clients a mobile-optimized portal for their plan and Max, plus a branded PDF. There is no app-store download required.

    Can MacroFuel track wearable data?

    Not currently. If wearable integration (Fitbit, Apple Health) is critical to your workflow, Foodzilla has the edge there. MacroFuel focuses on the meal planning and macro coaching workflow.

    Which is better for a growing coaching business?

    If you're adding clients regularly, MacroFuel's included-client pricing becomes significantly more affordable over time. With Foodzilla, each new client increases your monthly cost.

    Is there a free trial for MacroFuel?

    Yes. MacroFuel includes a 14-day free trial with no credit card required.

    Ready to try MacroFuel?

    14-day trial · No credit card required