Most meal plan software is built for end-users tracking their own diet. MacroFuel is built for the coach managing 30 clients — exact macros, branded PDFs, and an AI assistant that handles the busywork.
Coaches need three things consumer apps never deliver: exact macro precision (within 95–105% of every target), branded client deliverables, and bulk operations across a full roster. MacroFuel was built around the coach workflow from day one — every feature, from the iterative auto-build engine to the white-labeled PDF export, exists because a working coach asked for it. If you have been forcing a consumer app like MyFitnessPal or a generic recipe tool into a coaching workflow, this is the tool that replaces both of them.
MacroFuel uses an 8-pass iterative algorithm that adjusts portions in 0.25-unit increments until protein, carbs, and fat all land between 95% and 105% of target. Discrete items like eggs and bread slices round to whole units. Generic recipe-database tools approximate and leave you to manually tweak grams for every meal — MacroFuel hits the numbers automatically so you spend your time on coaching, not arithmetic.
Every meal plan exports as a polished, branded PDF with your logo, your colors, lifestyle guidelines, a macro breakdown donut chart, and per-meal alternatives. Clients see your brand, not ours. Coaches on a paid plan can white-label the entire client experience so the portal, the emails, and the plan deliverables all carry their identity.
Max is the AI built into MacroFuel that handles the parts of plan-building you do not want to do: importing a client intake form from a photo, transcribing a voice note into a structured client record, drafting a 5-meal plan from a one-sentence description, suggesting restaurant alternatives that still hit macros. It is conversational, it is fast, and it is the difference between 90 minutes per client and 10.
MacroFuel is available on a 14-day free trial with no credit card required. Starter at $39/mo unlocks unlimited clients. Pro at $89/mo adds full white-labeling, team seats, and the Max AI assistant. Most coaches pay back the subscription on the first plan they build with it. Compare that to NutriAdmin at $49/mo with no AI, or Foodzilla at $49/mo plus per-client fees that stack up fast.
8-pass algorithm lands every plan within 95–105% of protein, carb, and fat targets. No manual tweaking.
Polished, white-labeled client deliverables with your logo, colors, and lifestyle guidelines.
Draft plans, import intake forms, transcribe voice notes, and suggest swaps — conversationally.
Clients view plans, log meals, and check macros from a mobile-optimized portal you control.
Invite coaches, share templates, and manage a full gym roster from one dashboard.
Push meal plans into your existing client workflow via Zapier webhooks or CSV export.
High-precision per-gram nutrition map with custom food CRUD for proprietary recipes.
Each meal item ships with calorie-preserving swaps so clients can adapt without breaking the plan.
14-day free trial · no credit card required forever. 14-day Pro trial. No credit card required.
See what personal trainers and nutrition coaches say about MacroFuel.
"MacroFuel cut my meal planning time from 2 hours to 10 minutes per client. The branded PDFs look incredible."
Sarah M.
Online PT, London
"Finally a tool built for coaches, not consumers. The macro precision is exactly what I needed for my prep clients."
Jake R.
Bodybuilding Coach
"The AI plan generation is a game-changer. I describe the diet and it builds a complete plan that hits every macro target."
Priya K.
Nutrition Coach, Toronto
Meal plan software is a tool that lets nutrition coaches, dietitians, and personal trainers build structured meal plans for clients — usually with a food database, macro and calorie targets, a recipe library, and a way to deliver the plan as a PDF or in-app view. It replaces spreadsheets and MyFitnessPal hacks and saves coaches several hours per client per week.
Coach-focused meal plan software ranges from $14 to $89 per month for a single seat. MacroFuel is available on a 14-day free trial, Starter is $39/mo for unlimited clients, and Pro is $89/mo with full white-labeling and the Max AI assistant. Competing tools: NutriAdmin and My PT Hub around $49/mo, Foodzilla $49/mo plus per-client fees, Strongr Fastr from $14/mo.
Only if it is purpose-built for macros. Tools designed for clinical nutrition optimize for micronutrients and medical diets, not protein/carb/fat ratios. MacroFuel uses an iterative algorithm that adjusts portions in 0.25-unit increments to land within 95–105% of every macro target automatically. Recipe-database tools usually require manual portion tweaks on every meal.
MacroFuel offers a 14-day free trial with no credit card required, including macro-perfect auto-build, branded PDF export, and the client portal. Most other platforms only offer 7–14 day trials. The 14-day trial covers most coaches who are building a nutrition side of their PT business.
Bodybuilding coaches need three things generic tools lack: exact macro matching, carb cycling and refeed support, and clean phase-based plan templates (cut, bulk, peak week). MacroFuel was built around this workflow. NutriAdmin and My PT Hub can be forced to work but require workarounds.
Yes. MacroFuel exports branded PDFs that drop cleanly into a Trainerize workflow, and Zapier webhooks let you push plan events into Trainerize, your CRM, or any other tool. A full bi-directional sync is not possible because Trainerize does not expose a public API for meal plans, so most coaches use PDF + Zapier.
Yes — on the Pro plan you can fully white-label the PDFs, the client portal, the emails, and the deliverables with your logo, colors, and fonts. Clients see your brand throughout. On Starter and Free, PDFs carry your business name and logo but the portal stays MacroFuel-branded.
Build a macro-perfect, branded meal plan in under 10 minutes. 14-day free trial. No credit card required.
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